When done right, branding is a powerful tool for attracting investors and securing funding for a startup. It's not just about creating a visually appealing logo or a catchy slogan for the cover of your business plan and investor pitch. Branding your startup is the process of creating a strategic platform, a visual identity, and messaging that position it immediately and undeniably as unique in the eyes of investors, customers, and employees. Investors are not just looking for

In recent years, many big brands like Kya, Uber, Klarna, Pepsi-Cola, and others have simplified their logos and moved away from 3D branding. This trend is driven by a few key factors, especially digitalization, and it can be beneficial for small and mid-size businesses too. Adapting to The Digital Era First, simplicity is more effective in today's digital age. With an abundance of online content and social media, consumers are bombarded with information and images, and they h

When it comes to selling or franchising your small or midsize business, a strong brand can be a major asset. Enhance your branding and your company is more likely to be perceived as successful, trustworthy, and well-established, making it a more attractive option for potential buyers or franchisees. One of the key benefits of a strong brand is that it can increase the perceived value of a business. A business with a well-known and respected brand, or a branding that at least

It's a mistake for small business owners not to prioritize branding because it impacts so many aspects of their company. A weak brand image for a small business can have dramatic consequences, even if not visible, since there's no possible comparison with what things would look like with a stronger brand. These entrepreneurs know what they think they're saving by not investing in branding. Still, they're happy ignoramuses because they have no visibility on what they're not ga