Fix Your Brand in 30 Days

Unleash the Dual Branding Beast: How Aligning Your Personal and Business Brands Can Give You an Edge

What’s Dual Branding in the First Place? Dual branding is a structured strategy that involves parallel work at building both a strong...

Evaluating Your Logo: 10 Questions to Determine if it Needs an Upgrade

Your logo is crucial to your company’s branding and long-term strategic effort. It is essential to ensure that it is effective and...

Branding as the Master Key to Startup Success

Startups face a unique set of challenges when it comes to building their brand and finding customers and investors. In a crowded market,...

The Power of a Strong Brand for Small Business Success

Small businesses with a strong brand differ from those without in several ways, including marketing impact, marketing costs, client...

How Solid Branding Can Help Startups Attract More Investors, and Faster

When done right, branding is a powerful tool for attracting investors and securing funding for a startup. It's not just about creating a...

Why Big Brands Are Simplifying Their Branding, And Why It's Also Good for SMEs

In recent years, many big brands like Kya, Uber, Klarna, Pepsi-Cola, and others have simplified their logos and moved away from 3D...

Your Brand Is a Major Asset When It Comes to Selling or Franchising Your Small or Midsize Business

When it comes to selling or franchising your small or midsize business, a strong brand can be a major asset. Enhance your branding and...

The Top 5 Reasons Why Small Businesses Fail To Consider Branding as a Priority, and the Consequences

It's a mistake for small business owners not to prioritize branding because it impacts so many aspects of their company. A weak brand...